Don Norman

Founding Director, Design Lab, University of California, San Diego (retired)

Mr Don Norman was the Founding Director of the Design Lab and founding chair of the department of Cognitive Science at the University of California, San Diego, cofounder of the Nielsen Norman Group, a member of the National Academy of Engineering, fellow of the American Association of Arts and Science, and former Vice President of Apple.

He has three honorary degrees (Padua, Delft, and San Marino), and has served on numerous company and educational boards. He has published 21 books translated into 20 languages including “Emotional Design” and “Design of Everyday Things.” His latest book is “Design for a Better World: Meaningful, Sustainable, Humanity Centered.”